Nestlé and Nestlé Malaysia

Nestlà © and Nestlà © Malaysia EXECUTIVE SUMMARY The existing company that has selected is Nestlà © (Malaysia) Berhad. This report starts with an introduction and a brief history about Nestlà © and Nestlà © Malaysia. This report includes the vision and mission of Nestlà © and how Nestlà © is going to achieve them. This report also includes a brief summary of Nestlà ©s market segmentation with examples provided. It discusses the strengths and problems of the company followed by the solutions to solve the issues. In the end, there are some suggestions recommended by our group and a conclusion of this whole report. TABLE OF CONTENTS Assessment Criteria..2 Plagiarism Report..3 Executive Summary. 4 Table of Contents..5 Content Introduction..6 Market Segmentation7 Strengths8-9 Problems and Solutions.9-11 Recommendations..11-12 Conclusion.12 References.13 Appendix14 CONTENT INTRODUCTION Nestlà © is a multinational company and is of the worlds largest in food and beverages industry. Heinrich Nestlà ©, whom also known as Henri Nestlà ©, was the founder of Nestlà © Company (Nestle. 2010, Introduction, Nestlà © [Online] available at www.nestle.com), which headquarter is in Vevey, Switzerland in the year of 1866. Nestlà © Malaysia was established in the year of 1912 in Malaysia as Anglo-Swiss Condensed Milk Company. Nestlà © Malaysia head office is now located in Mutiara Damansara, Petaling Jaya, Selangor, and has 6 sales offices with more than 5000 employees nationwide. Besides, Nestlà © manufactures its own products in 7 factories and markets over 300 Halal products across the nation. (Nestlà ©. 2010, Nestlà © in Malaysia, Nestlà © [Online] available at www.nestle.com.my) Nestlà © specialized in foods and beverages industry, a few of the many well known brands Nestlà © has in Malaysia includes Maggi, Nescafà ©, Milo, Kit Kat, Nesvita (formerly known as Ne stum), as well as pet care products such as Purina and Friskies. Nestlà ©s vision (Nestlà ©. 2010, Corporate Philosophy, Nestlà © [Online] available at www.nestle.com.my) is to be the leader in Nutrition, Health, and Wellness Company by delivering world-class products of the highest consistent quality, reliability, and convenience based on business excellence principles throughout the operation. Nestlà ©s mission (The Nestlà © Corporate Essence Our roots and wings 2007, p.4) is to enhance the quality of life with good food and beverages, everywhere, so people could live a healthier life. In order to achieve their vision and mission, Nestlà © Nutrition Research Centre (Nestlà ©. 2010, Research Development, Nestlà © [Online] available at www.nestle.co.jp) pays great attention to understand the consumers nutritional and emotional needs and utilise todays world superior science and technology to produce high quality products to the world. MARKET SEGMENTATION Every consumer has different needs. Hence, it is not possible to satisfy every customer using a same marketing segmentation, which is also known as mass marketing by offering a single marketing mix to all consumers. Moreover, as a global market has become extremely competitive, and consumers are increasingly demanding which is very difficult to satisfy. Therefore, Nestlà © uses target marketing for every product to their customers. For example, in consumer product, Nestlà © baby milk product such as Nestlà © Neslac Excella Gold is segmented only to infants and toddlers. However, baby does not have the capacity or capability to buy the food they needed. Therefore, to market this baby milk product, Nestlà © does not fully focusing on babys basic need which is hunger, but also to the babys parents in terms of how the nutrition provided will give their children the best possible advantages in the childrens life and development. Another example is Nestlà © Milo, the milk beverage with chocolate and malt. Don Howart, the executive director of Nestlà © and Singapore Coffee and Beverages claimed that Milo remains popular among the young and has a 90% (The Sun. 2010, Milo with ProtoMalt to get through the day, Sun2Surf [Online] available at www.sun2surf.com) market share among chocolate malt drinks in Malaysia. Besides the youngsters, old people and active people are also part of the target markets of Nestlà © Milo drinks. However, at first, Nestlà ©s business was launched internationally and realised the fact that food products have to be taken into account to the local eating and social behaviour due to the particular countrys practices, cultures, and traditions. Therefore, (1) Nestlà © has always shown respect for diverse cultures and traditions and trying to integrate itself as much as possible into the cultures and traditions, adding also to the local environment its own set of values. Therefore, (2) Nestlà © embraces cultural and social diversity and does not discriminate on the basis of origin, nationality, religion, race, gender or age. (The Nestlà © Management and Leadership Principles 2006, p.9) STRENGTHS Nestlà © is a multinational company, not to mention Nestlà © is also the largest industry in foods and beverages, hence Nestlà © has every capability to attract more consumers compare to the local companies. On account of its high market share and high financial power, Nestlà © also has greater financial capability in altering existing products in terms of packaging, the formula of the particular product and others or creating new products, as well as to adapt or upgrade latest information system technology in manufacturing, order processing and other related fields in order to sustain their competitive advantage by delivering lower cost of goods and services than their competitors in this dynamic environment. Secondly, Nestlà © has quite an effective strategic marketing capability. For example, Nestlà © Maggi instant noodles has built a stable patent and is very well known in many countries especially in Australia and Malaysia. This is because Maggi instant noodles is easy to be differentiated from its competitors such as Cintan Instant Noodles. Moreover, Nestlà © has also developed a very strong brand name for Maggi instant noodles because of strong advertising, which has indoctrinated most of the people to name the other brands of instant noodles as Maggi instant noodle instead of the brands original name. Furthermore, Nestlà © also has a strong Research and Development operations that helps the company to achieve cross-border synergy such as packaging its global products to local preferences. Nestlà © also emphasises on using todays information technology, which Nestlà © believe it will present a long-term opportunity for them to smoothen the companys operation or to increase efficiency in packaging, among any other companys operations. Besides, Nestlà © also has better technological capability, for instance, to renovate the existing products to be more innovative, higher quality, and much healthier product as Nestlà © realised that consumer-centred innovation and renovation is the most important pillar of Nestlà ©s worldwide strategy, which would accelerate Nestlà © to advance from good to better. (The Nestlà © Corporate Essence Our roots and wings 2007, p.34) And because of Nestlà ©s commitments, more people trust on the products delivered by Nestlà © because of its prope r health and safety measures. Besides, Nestlà © also has great leadership attributes. The leaders such as the top executives, branch managers, and others are responsible in building organisation capability. For example, the Chairman and Chief Executive Officer of Nestlà © S.A., Peter Brabeck, (Castelarhost. 2005, Nestlà © LC1 S.W.O.T Analysis, Castelar Articles [Online] available at www.articles.castelarhost.com) emphasises internal growth worldwide, which means to achieve higher volumes of sales by adding value to the products, renovate existing products, and innovate new products, to keep pace in the industry because of rapidly changing of consumer expectations. PROBLEMS AND SOLUTIONS Nestlà © produces hundreds of products, has a global network of suppliers, and multiple distributions and selling channels. Hence, to anticipate and respond in this rapidly changing in market demand condition is very difficult. When forecasting a market demand, Nestlà © will need information to detect shifts in demand early so they could adjust for trends and send the right messages to the suppliers, shippers, and distribution centres before they are flood with unwanted or defective goods or shortages. (Manhattan Associates. 2010, Planning and forecasting: Anticipate and Respond to Changes in Demand, Manhattan Associates [Online] at www.manh.com) However, every company has its weakest links, so is Nestlà ©. The weakest links are issues they are unable to control. (Labs. 2010, Supply Chain Efficiency Starts at the Top, Food Engineering [Online] available at www.foodengineeringmag.com) Firstly, the most common problem is the sources of supply of raw materials. This is due to a sudden and unexpected increased in demand, which will cause extreme supply shortages for commodities that will result in major price increases. For instance, bad weather and natural disasters have always been an issue affecting incoming raw materials. Secondly, the inaccuracy of orders received in inventory. No company can ever achieve the requirement of zero defects especially in foods and beverages industry. For example, when the purchasing department of Nestlà © ordered 10,000 of mixed berries yoghurt from its dealer, but what the retailer received was only 8,000 of mixed berries yoghurt, or on another occasion they might received defective inventori es. Another example is, when Nestlà © tells its dealer that they needed extra orders of a particular product to be shipped right away because of unexpected increased in demand, but in fact, the supplier may already has orders from other customers. This usually happen during special occasion such as Chinese New Year, the demand of Nestlà © Cornflakes cereal will increase because many people will buy this product to make cookies. This will causes Nestlà © to encounter a great loss because of inaccurate order of magnitude because they could not produce the actual output needed. Therefore, in order to solve these problems, it is crucial for Nestlà © to engage with multiple suppliers or dealers in that particular region, so they could acquire inventories from multiple dealers, which will definitely decrease the risk of shortage due to incontrollable situation. Besides, Nestlà © should also base on their demand and purchase planning on last couple of years of sales to forecast current year of demand and supply. Other than that, mutual trust and strong relationship with all the dealers are needed in order to increase the flexibility of material supply management, as well as to enhance the bargaining power of Nestlà ©. However, if there is a surplus, Nestlà © may need to plan a promotion to clear their inventories, otherwise Nestlà © will encounter a great loss such as paying high material handling cost, waste of warehouses space, or inventories that are not sold became defective and may need to be disposed which no profit will earn. Therefore, when there i s a big event organized such as Jom Heboh Carnival. Nestlà © will set up a booth at the carnival to sell its products, which are close to the expiry date at lower price such as Maggi products, Nescafà ©, Milo, yoghurt drinks, Nestlà © ice creams and so on. People often buy the products in big quantity because of the lower price than the market price. As a result, Nestlà © could clear their inventories rather fast and save some space in the warehouses. which is a win-win situation. Thirdly, even though Nestlà © has a logistics department but it doesnt deal with transportation logistics. Nestlà © outsourced its supply chain transport to the third-party logistics (3PL) as Nestlà © tries to cut their supply chain costs and to concentrate more on their in-plant operations. Although Nestlà © doesnt have a transportation logistics department, but they do have a delivery team to cooperate with the third-party logistics in routing protocol. Nestlà © is using a Dynamic Source Routing (DSR), which is a simple and efficient routing protocol designed specifically for use in multi-hop wireless ad hoc networks of mobile nodes. The protocol is composed of the two main mechanisms of Route Discovery and Route Maintenance, which work together to allow nodes to discover and maintain routes on-demand to arbitrary destinations in the ad hoc network. (Maltz. 2003, The Dynamic Source Routing Protocol CMU [Online] available at www.cs.cmu.edu) Therefore, the delivery team is there to help Nestlà © and the 3PL that DSR is working as per company direction as well as DSR performance. Next, it is the poor partnership relationship between dealerships and consumers. Dealers need these capabilities because they, in close partnership with manufacturers Nestlà ©, are a connecting hub of services for the consumers, and other stakeholders. However, Nestlà © solved this problem by using the Dealer Management Systems (DMS) as well as their dealers. DMS is a software solutions that provide tools for managing sales, services, parts and inventory management, business management, integration, and core architecture. DMS help manufacturers and dealers create integrated marketing campaigns to offer inventory to target markets. This will integrate innovations into traditional in-store sales and service processes and offer technologies for non-traditional merchandising, sales, and service strategies through alternative channels for consumer engagement via Web, by phone, or in-vehicle. (Microsoft Corporation. 2008, Microsoft Offers the Dealer Management Solution Microsoft [Online ] available at www.microsoft.com/automotive) RECOMMENDATIONS After the reviews stated above, those were not the only solutions that are available. MDZ has come up with a few recommended suggestions that may work or solve the problems that were encountered by Nestlà ©. Instead of just finding or having multiple suppliers, Nestlà © could acquire the inventories from the other outlets from the other region. Because some regions have different demographics, for instance, race. Some areas have higher percentage of Malays such as Kuantan, Pahang, and some may have higher percentage of Chinese such as Ipoh, Perak. The Chinese New Year (CNY) example stated above, in Kuantan area, there might be less demand during CNY, so to prevent shortage, Nestlà © could just acquire the inventories from Kuantan. However, if there is a surplus, and unable to clear the inventories at a short time, Nestlà © could consider donation for short-run purpose, this could help to clear the old stocks, as well as to help the donation receivers and build better goodwill and name of Nestlà ©. Secondly, Nestlà © is a multinational company; it definitely has the capability in owning a transportation logistics department. Because of the hundreds variety of Nestlà ©s products, 7 manufacturers in Malaysia, as well as thousands of customers such as retailers, wholesalers, distributors and so on, Nestlà © could handle its own transportation service. Nestlà © could gain the whole power in such as mode selections, routing, and others. They could do almost anything such as consolidating different type of products but to the same outlet. Besides, they could save every penny they use in transportation cost compare to third-party logistics (3PL) because 3PL charges according to the quantity, inventory storage space, value added processes such as special handling, and more. It may benefit in the short run, but definitely not in the long run, as Nestlà © centred in the long-term business and strives to achieve effectiveness and efficiency. Lastly, Nestlà © could use both manual and automation system in managing sales, services, and others. This is because one cannot trust wholly to a machine, as it may not be documenting the steps in its own processor. Because some steps cant be automated and may required operator intervention to prevent the escapement processing steps, even though adapting advanced technologies could help saving cost as labour cost is reduced, but if there are still problems occur, it will affect the business such as loss of customers because of the mistake. Therefore, Nestlà © must update the system software regularly and full utilisation of available technology as well as the manual operators, which will effectively increase the efficiency and dependability of the supply chain systems. CONCLUSION Nestlà © exerts great efforts to achieve its visions to be the leader in Nutrition, Health, and Wellness Company by producing better quality of products to the consumers. Nestlà © also study about the consumers needs from time to time and satisfy the consumers as much as possible. Nestlà ©s strengths such as high financial capability, effective strategic marketing capability, strong research and development, as well as great leaderships have helped them through the obstacles. Above all, Nestlà © focuses on its missions and ensures consistency by making the right decisions to manage and build its business to deliver the promise of Good Food, Good Life all over the world.

Balzac and the Little Chinese Seamstress by Dai Sijie Essay -- Balzac

Balzac and the Little Chinese Seamstress by Dai Sijie Throughout his novel Balzac and the Little Chinese Seamstress, Dai Sijie illustrates the powerful influence that books have on their readers. Through his narrative, he establishes his stance on the controversial issue of whether or not storytelling is good. He combines countless events and feelings to create a novel that demonstrates the good of storytelling and the iniquity of book banning and burning. In the end, Sijie portrays storytelling as a means of good entertainment, enlightening experience and positive encouragement. First and foremost, Sijie displays storytelling as a means for entertainment, and in turn, as something good. He portrays Luo as an incredible storyteller. His creativity and ability to capture his audience sets him apart from the other boys on the mountain. The narrator describes the amazing effect that Luo’s film reenactments have on the village people. The headman is so enthralled that he gives Luo and the narrator the opportunity to view more films so that Luo can reproduce the stories developed in the films to both him and the other villagers (18-20). The headman’s fascination with these films portrays storytelling’s ability to entertain. While some readers may feel that entertainment is not necessarily a positive thing as it gives people new and possibly dangerous thoughts and ideas, Luo’s storytelling allows the people of the mountain village to escape the caged reality in which they live. These people use the stories to experience the excite ment and happiness that is absent from their lives. In this way, Sijie establishes storytelling as a form of positive entertainment. Through his own story, Sijie proves to the reade... ...dness found in all stories. As he follows the lives of three different characters and their experiences with stories, Sijie proves that storytelling plays an important positive role in the lives of many, if not all, people. Through his portrayal of storytelling as a channel of entertainment, enlightenment, and hope, he advocates the goodness of books. By leaving his audience with a sense of wonder, he makes concrete the effect that stories have on the lives of all people as striving intellectual individuals. Works Cited Plato. â€Å"The Allegory of the Cave.† The Arlington Reader: Canons and Contexts. Ed. Lynn Z. Bloom and Louise Z. Smith. Boston: Bedford, 2003. 723-26. Sanders, Scott Russell. The Force of Spirit. Boston: Beacon Press, 2000. Sijie, Dai. Balzac and the Little Chinese Seamstress. Trans. Ina Rilke. New York: Anchor-Random, 2002.

Current Event on India Essay

India is seeking information from China as to why their balance of trade is so skewed. China has been exporting to India far more than it has been importing. This scenario has been reflected globally, with many countries wondering why China has reduced their imports so much. China has also put a ban on Indian Iron Ore, their main export, causing more tension between the new countries. China professes to be increasing their trade annually, pulling them out of the worldwide recession, but many economists and financial experts, including some within China itself, are skeptical as to the legitimacy of these statements. This article relates to our international economics unit that we just completed. China has put a ban on iron ore and slackened their rate of import of Indian goods, causing a problem in their balance of trade. The article was easy to follow and understand due to the lesson that we just completed on trade barriers. The article also shows how government as well as business has a role in promoting trade and controlling the amount of trade that occurs between specific countries. I feel that China is being unfair to India by not granting them the information that they request. Refusing to trade with a country is one thing, but severely reducing trade without an explanation is uncalled for and suspicious. Their decisions regarding imports and exports affect a massive part of the world economy because of their economic strength. Their ban on Iron Ore from India is specifically detrimental to India’s balance of trade because of its dependency on the demand for iron ore as an export. With China being one of its largest consumers, this severely impedes India’s development. As an Indian economic analyst, I would be seriously questioning China’s intentions after this move.

The Difference Between a Commonwealth and a State

The Difference Between a Commonwealth and a State Have you ever wondered why some states have the word commonwealth in their name? Some people believe there is a distinction between states and states that are also commonwealths but this is a misconception. When used in reference to one of the fifty states there is no difference between a commonwealth and a state. There are four states which are officially known as commonwealths: Pennsylvania, Kentucky, Virginia, and Massachusetts. The word appears in their full state name and in documents like the state constitution. Some places, like Puerto Rico, are also referred to as a Commonwealth, where the term means a location that is voluntarily united with the U.S. Why Are Some States Commonwealths? To Locke, Hobbes, and other 17th-century writers, the term commonwealth meant an organized political community, what we today call a state. Officially Pennsylvania, Kentucky, Virginia, and Massachusetts are all commonwealths. This means that their full state names are actually The Commonwealth of Pennsylvania and so on. When Pennsylvania, Kentucky, Virginia, and Massachusetts became part of the United States, they merely took the old form of state in their title. Each of these states was also a former British Colony. After the Revolutionary War, having Commonwealth in the state name was a sign that the former colony was now ruled by a collection of its citizens. Vermont and Delaware both use the term commonwealth and state interchangeably in their constitutions. The Commonwealth of Virginia will also sometimes use the term State in an official capacity. This is why there is both a Virginia State University and a Virginia Commonwealth University. Much of the confusion surrounding the term commonwealth probably comes from the fact that a commonwealth has a different meaning when its not applied to a state. Today, Commonwealth also means a political unit having local autonomy but voluntarily united with the United States. While the US has many territories there are only two commonwealths;  Puerto Rico and the Northern Mariana Islands, a group of 22 islands in the Western Pacific ocean. Americans who travel between the continental U.S. and its commonwealths do not need a passport. However, if you have a layover that stops in any other nation, you will be asked for a passport even if you do not leave the airport. Differences Between Puerto Rico and the States While residents of Puerto Rico are  American citizens they have no voting representatives in Congress or the Senate. They are also not allowed to vote in the Presidential elections. While Puerto Ricans do not have to pay income tax they do pay many other taxes. Which means that, like the residents of Washington D.C., many Puerto Ricans feel they suffer from taxation without representation because while they do send representatives to both Houses, their reps cannot vote. Puerto Rico is also not eligible for federal budget money allocated to the States. There is much debate around whether  Puerto Rico should become a state or not.

Free Essays on Slave Trade

The British Transatlantic Slave Trade offers a selection of primary printed resource texts relating to the British slave trade in the seventeenth and eighteenth centuries. The edition is of particular interest to scholars of History, Economics and American Studies, and the collection as a whole provides a stimulating and accessible range of contemporary commentary, facilitating research on all major facets of the British slave trade. Most of the texts have not been reprinted or edited in modern editions, and will now be made more widely available to scholars. The new edition complements Pickering & Chatto’s set Slavery, Abolition and Emancipation (1999), and texts have been selected so that the range of material covered does not overlap the more literary orientation of the previous set. The British transatlantic slave trade, which flourished from the mid-seventeenth century until the early nineteenth century, was a major conduit for the enforced migration of Africans to the Americas. Between 1660 and 1807 over three million Africans were dispatched to the Americas in British vessels. This trade has been the subject of intensive academic scrutiny over the past generation and has also attracted a growing popular curiosity. The set is divided up thematically. The first volume contains two late eighteenth century texts covering the operation of the slave trade in Africa. John Matthews’s A Voyage to the River Sierra Leone offers a descriptive account of that part of west Africa based on the author’s naval work there in 1785, 1786 and 1787. It includes an account of production and trade in Sierra Leone just before it was resettled by the black poor shipped out from London, a well-known but ill-starred philanthropic scheme of the time. It also contains a description of the modes of dealing in slaves. John Adams’s Sketches taken during ten voyages to Africa offers a detailed account of slave trading in Bonny and Old Calabar, w... Free Essays on Slave Trade Free Essays on Slave Trade The British Transatlantic Slave Trade offers a selection of primary printed resource texts relating to the British slave trade in the seventeenth and eighteenth centuries. The edition is of particular interest to scholars of History, Economics and American Studies, and the collection as a whole provides a stimulating and accessible range of contemporary commentary, facilitating research on all major facets of the British slave trade. Most of the texts have not been reprinted or edited in modern editions, and will now be made more widely available to scholars. The new edition complements Pickering & Chatto’s set Slavery, Abolition and Emancipation (1999), and texts have been selected so that the range of material covered does not overlap the more literary orientation of the previous set. The British transatlantic slave trade, which flourished from the mid-seventeenth century until the early nineteenth century, was a major conduit for the enforced migration of Africans to the Americas. Between 1660 and 1807 over three million Africans were dispatched to the Americas in British vessels. This trade has been the subject of intensive academic scrutiny over the past generation and has also attracted a growing popular curiosity. The set is divided up thematically. The first volume contains two late eighteenth century texts covering the operation of the slave trade in Africa. John Matthews’s A Voyage to the River Sierra Leone offers a descriptive account of that part of west Africa based on the author’s naval work there in 1785, 1786 and 1787. It includes an account of production and trade in Sierra Leone just before it was resettled by the black poor shipped out from London, a well-known but ill-starred philanthropic scheme of the time. It also contains a description of the modes of dealing in slaves. John Adams’s Sketches taken during ten voyages to Africa offers a detailed account of slave trading in Bonny and Old Calabar, w...

Political science two essay questions Example | Topics and Well Written Essays - 1000 words

Political science two questions - Essay Example Congress is said to have become exemplary of a parliamentary system with parties either rooting for the president’s agenda or they are in the opposition, and the suppression of minority input is rampart. Mann and Ornstein draw attention to numerous illustrations of partisan excesses in the house with the speaker increasingly becoming an active partisan. They contrast this to the speaker’s stipulated role in the constitution as an officer of the whole house. This role is diminished when the speaker gets actively involved in lobbying for votes. Restrictions on floor amendments and debate are amongst the procedural constraints that are increasingly being employed to eliminate minority input in Congress’ legislation and deliberations (Uhr, 2009). Mann and Ornstein cite the disappearance of effective Congressional oversight in the event the president and the Congressional majorities are of the same party, which is a serious weakening of the checks and balances of the system. According to Mann and Ornstein, the current situation in the Congress is not nearly as bad as it was during the United States’ (US) first 75 years in which slavery tore the country apart. This though does justify what is happening in the US because back then it was during the 19th century, and the US did not play a large and significant role domestically and internationally as it does at the moment. It has been observed that Congress does not deliberate and legislate as much as it used to do before that is characterized by legislations being rushed through committees and subcommittees with little debate or deliberation. Lack of interest in the robust deliberative process of legislation is a symptom of broader maladies in the contemporary Congress (Ornstein, Mann & Malbin, 2009). Mann and Ornstein are of the opinion that there is a belief in Congress that deliberation, bipartisanship, fairness and debate are impediments towards the achievement of the larger goal of par ty and political success. This can be construed to echo the adage that states ‘the end justifies the means.’ Mann and Ornstein effectively demonstrate the broken nature of Congress by illustrating how it mishandled the vital issue of continuity in the event of a terrorist attack or other catastrophe (Sasada, 2008). These vital aspects that are nonpartisan are considered by the House like partisan issues. The Congress’ inability to appropriately address such vital and pertinent issues is proof of the House’s dysfunctional nature, which is agreeable in this context and the apparent failures in delivering their pre-election agendas and promises. A characteristic of this is the subordination of Congress as an independent arm of government through partisan endeavors. Mann and Ornstein promote a progressive reform movement for Congress through various measures like internal reforms, ethics and lobbying reform efforts, campaign finance reforms and the destruction of the seniority system in the House. Question #2 The powers and practices of the executive branch of the US government in the founding days were characterized by an escalating affront against checks and balances. The founding fathers claimed to have immunity from oversight by Congress and the courts, which can be interpreted to mean that their practices were a mere extension an established trend towards increasing executive power. There are recent claims to presidential authority through the contortion of a unitary executive, which is perceived

Critically analyze the impact that terrorism has had on tourism Essay

Critically analyze the impact that terrorism has had on tourism - Essay Example Tourism generally wields tremendous economic benefits and in some countries, it remains an economic backbone. When tourism is conducted well it has social, political, economic, cultural, and environmental developments that boost a country and its society. Tourism offers a significant number of jobs especially in the hotel and transport industries that provide direct services to the tourists (Korstanje & Clayton, 2012, pp.8-25). Tourism involves enjoyment and relaxation while terrorism intends to cause death and fear (Liu, 2010, pp.8-25). Terrorism attacks in a country lead to vulnerability of tourism through the exposure of traumatizing images to the clients making uncomfortable. They cannot enjoy with fear. The ideology is perpetuated against unknowing civilians and unarmed members of the disciplinary forces, in an attempt to seek an audience from a government or an authority. The fact that terrorism targets innocent civilians, it means that there is indiscriminate killing of people including tourists. The primary objective of terrorism is creating fear through coercion and killings, leading to decline of tourism (Morgan, 2009, pp.7). According to Abraham Maslow, it is impossible to satisfy the human nature when their basic need of security is threatened. The fear of being attacked vehemently reduces the number of tourists in a particular destination leaving a country economically stunted and devastated. Terrorism being a global threat, has necessitated coming up with formidable strategies such as, the formation of â€Å"tourism against terrorism action group† that facilitates better communication between stakeholders, introducing destination tourist intelligence officers and the Sensitization of tourists on terrorism before going for a trip. The pointed measures can alleviate the impacts that terrorism has on tourism (Stickel, 2011,